Forge Society LLC ("Forge Society LLC," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. Forge Society LLC operates this website as part of its authorized use of the Guerrilla Jiu-Jitsu® brand, curriculum, and intellectual property, which are licensed from Guerrilla Jiu-Jitsu MA LLC("Licensor"). This Privacy Policy explains how we collect, use, share, and safeguard information when you visit www.forgejiujitsupr.com (the "Site").

By using the Site, you agree to the terms of this Privacy Policy. Forge Society LLC may update this Policy at any time without prior notice. The "Effective Date" reflects the most recent version.

1. Information We Collect

A. Information You Provide to Us

You may browse the Site without submitting personal information. However, certain features require it. We may collect:

Name
Email address
Phone number
Address
Billing or payment information (secured by third-party processors)
Program or membership interest
Messages submitted through web forms
Survey responses
Inquiries or customer service requests
Optional photo, video, or media submissions

Minors

If you are under 18, do not submit personal information through the Site. All information regarding minors must be submitted by a parent or legal guardian.

B. Information Collected Automatically

We may automatically collect:

IP address
Browser type and device information
Date, time, and duration of visits
Pages viewed
Navigation and click behavior
Referring URLs
Cookie and tracking data

This information helps us improve website performance and user experience.

C. Information Through Integrated Platforms & AI-Enhanced Tools

Forge Society LLC may use advanced CRM, marketing, and AI tools that collect information through:

Automated emails and SMS messages
AI-powered chat tools and inquiry systems
Lead scoring or behavior analysis
Membership or scheduling platforms
Website interaction analytics

This data helps us personalize communications and enhance service quality.

2. How We Use Your Information

We may use your information to:

Respond to questions or service requests
Provide program or membership details
Schedule classes, trials, or intro sessions
Improve Site performance and content
Personalize user experience and program recommendations
Send updates, promotions, alerts, and announcements
Deliver targeted or retargeted digital advertising
Build ad audiences (Google, Meta, etc.)
Support CRM, operational efficiency, and AI accuracy
Conduct internal analytics and marketing optimization

We do not sell your personal information.

3. How We Share Your Information

Forge Society LLC does not sell, rent, or trade personal information.

We may share your information only under the following circumstances:

A. With Your Consent

For example, when you approve the use of testimonials or media.

B. To Fulfill Requested Services

Examples include:

Scheduling or customer communication
Processing payments
Sending reminders or service notifications

C. With Trusted Service Providers

We may share limited data with carefully vetted third parties such as:

CRM and membership management platforms
Email and SMS communication providers
AI-enhanced communication tools
Hosting, security, and cloud service providers
Analytics and advertising platforms
Payment processors

These providers receive only the information required to perform their services.

D. Legal Requirements

We may disclose information:

To comply with Puerto Rico or U.S. federal law
In response to legal process or court order
To enforce our Terms of Service
To protect rights, safety, or property

4. Cookies, Tracking & Retargeting

Our Site uses:

Cookies
Tracking pixels
Google Analytics / GA4
Google Ads remarketing
Meta (Facebook/Instagram) Pixel
TikTok or similar ad platform pixels (if applicable)
CRM tracking scripts

These technologies help us:

Understand how visitors use the Site
Improve marketing relevance
Retarget users who have shown interest
Measure ad and campaign performance

You may opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout/ You can also manage cookies through your browser settings.

5. Facebook (Meta) Pixel

The Meta Pixel helps us:

Measure advertising effectiveness
Build Custom Audiences
Deliver more relevant ads
Improve website experience

Meta may associate collected data with your Meta account. Meta's privacy policy: https://www.facebook.com/about/privacy/

You may manage your ad settings directly within your Meta account.

6. Accuracy, Access & Security

We take reasonable steps to ensure your personal information is:

Accurate
Secure
Protected from unauthorized access

You may request updates or corrections via the contact form at www.guerrillajiujitsu.com.

We use physical, administrative, and electronic safeguards consistent with industry standards and with the expectations under Puerto Rico law.

7. Usernames & Passwords

If you create an account through our CRM or membership system, you agree to:

Maintain confidentiality of your login credentials
Notify us promptly of unauthorized use
Comply with the applicable Terms of Service

Some secure sections may require cookies to function properly.

8. External Links

The Site may link to third-party websites.

Forge Society LLC is not responsible for the content or privacy practices of those sites. Access is at your own risk.

9. Puerto Rico & U.S. Privacy Rights

Visitors in Puerto Rico have the right to:

Know what categories of data are collected
Request disclosure of how data is used
Request correction or deletion of certain information
Opt out of marketing communications
Exercise privacy rights without discrimination

Requests can be submitted through our contact form at www.guerrillajiujitsu.com.

10. Data Retention

We retain your information only as long as necessary to:

Provide services
Comply with Puerto Rico and U.S. legal obligations
Resolve disputes
Maintain business operations

Data that is no longer required is securely deleted or anonymized.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. By continuing to use the Site, you agree to the updated version.

12. Contact Information

For questions about this Privacy Policy or your personal information, please contact us at: